Posts Tagged ‘spa’

Is Internet Marketing Right for your Spa Business?

Jul. 25, 2010 Tags: , , ,

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your spa business.

Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign. Read more ...

First Regional Dayspa Expo to be Held in Atlanta

Jul. 25, 2010 Tags: , , , , , ,

Bentley International Group announces dates for it first regional Day Spa Expo & Business Forum – http://www.dayspaexpo.com . This business-to-business industry event will be held on October 9 & 10, 2010 at the Cobb Galleria Centre in Atlanta, Georgia.

Having produced the annual Day Spa Expo in Las Vegas for the past five years, Patrick Witherspoon, President of Bentley International Group explains why the need for regional events. “Request from attendees has prompted us to plan a series of regional events to bring the Day Spa Expo and Business Forum closer to their area. With the financial restraints being what they are, it makes sense for attendees not to incur a lot of travel expenses to see what’s new for the Spa and Salon industry. Atlanta has been slated for the first regional event because of its proximity to major cities that are within a short distance from Atlanta.  A three to four hour (or less) drive includes: Alabama, Tennessee, North Carolina, South Carolina and Florida. A short flight widens the range for many more attendees from the Eastern Seaboard, the Midwest and other USA regions”, stated Witherspoon. Read more …

Spa & Resort/Medical Aesthetics Expo Revitalized and Enhanced for 2010

Jul. 11, 2010 Tags: , , ,

Leading Spa and Skin Care Event Has Been Redesigned to Focus on Building Business and Moving the Industry Forward.

NEW YORK, July 9/PRNewswire/ — The Spa & Resort/Medical Aesthetics Expo (www.spaandresortexpo.com) has been redesigned this year to give attendees an enhanced experience that focuses on new resources, tools, treatments and professional education that will help their business grow and succeed. This empowering event will be held September 28-29, 2010, in conjunction with the HBA Global Event annual Beauty Week™, at New York Jacob K. Javits Convention Center.

New show floor features include the Industry Education Theater, which will platform leading manufacturers demonstrations on new products and advance treatments. During both days of the event, attendees will be able to participate in interactive “how to’s” and learn about the latest skincare or body care products that they can offer their customers and businesses. Read more…

Optimize your medspa design for maximum return

Jun. 20, 2010 Tags: , , , , ,

June 15, 2010
By Francis X. Acunzo
Hotel Design

The design of a medical spa should be viewed as an important aspect of the market position and brand message of the business.

The starting point to a great medical spa design is to have a clear understanding of your mission, concept and program. This should then dictate all of the design elements within the spa. Remember that the interior design communicates your brand message on a very personal level, a level where clients are intimately interacting with your brand using their five senses.

In addition, the moment you attach the word spa to medical, as in “medspa” or “medical spa,” you build client expectations that need to be met through many facets of the brand, especially the design. Communicating a brand is about taking the intangible and presenting it in a tangible form that can be perceived easily by your clients. And what better form than the interior design elements of color, texture and shapes? Read more …