Salon & Spa Supplies » spa business

Cosmetologists Chicago’s Century of Progress

SalonSupport — Fri, 23 Dec 2011 19:08:29 +0000

Cosmetologist Chicago, owners and producers of America’s Beauty Show is celebrating its 100th anniversary as an organization of and for salon professionals. As the 2012 ABS approaches Paul Dykstra, executive director of Cosmetologists Chicago and CEO of America’s Beauty Show, and Frank Gironda, president of Cosmetologists Chicago, spoke with MODERN SALON’s Jan Hillenmeyer about the association’s past and future and what we can expect at ABS 2012.

MODERN SALON: COSMETOLOGISTS CHICAGO IS 100 YEARS OLD. THAT IS AN AMAZING STATISTIC. GIVE US A BRIEF OVERVIEW OF SOME OF CC’S MILESTONES?

PAUL DYKSTRA: A small group of salon owners came together in 1912 to form the Chicago Hairdressers & Wigmakers Association. Their goal was to support and help each other build a better beauty profession and business. One hundred years later, that small group is today’s 9,000-member Cosmetologists Chicago (CC). I’ve heard so many anecdotes of the association’s accomplishments in my 25 years with Cosmetologists Chicago and yet CC’s goals remains the same: The members are all about giving back and helping make the beauty profession stronger.

MS: COSMETOLOGISTS CHICAGO IS BEST KNOWN FOR ITS OWNERSHIP AND PRODUCTION OF AMERICA’S BEAUTY SHOW. HOW DOES THE ASSOCIATION PLAN FOR THE SHOW EACH YEAR?

PD: Cosmetologists Chicago’s ownership of America’s Beauty Show makes it a very unique organization. Each year the management team and I take our direction for each aspect of the show from working cosmetologists who are members of CC. We don’t decide what we think members want; we listen and act Read More…

Is Internet Marketing Right for your Spa Business?

cheryl — Sun, 25 Jul 2010 18:32:44 +0000

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your spa business.

Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign. Read more ...

First Regional Dayspa Expo to be Held in Atlanta

cheryl — Sun, 25 Jul 2010 18:27:40 +0000

Bentley International Group announces dates for it first regional Day Spa Expo & Business Forum – http://www.dayspaexpo.com . This business-to-business industry event will be held on October 9 & 10, 2010 at the Cobb Galleria Centre in Atlanta, Georgia.

Having produced the annual Day Spa Expo in Las Vegas for the past five years, Patrick Witherspoon, President of Bentley International Group explains why the need for regional events. “Request from attendees has prompted us to plan a series of regional events to bring the Day Spa Expo and Business Forum closer to their area. With the financial restraints being what they are, it makes sense for attendees not to incur a lot of travel expenses to see what’s new for the Spa and Salon industry. Atlanta has been slated for the first regional event because of its proximity to major cities that are within a short distance from Atlanta. A three to four hour (or less) drive includes: Alabama, Tennessee, North Carolina, South Carolina and Florida. A short flight widens the range for many more attendees from the Eastern Seaboard, the Midwest and other USA regions”, stated Witherspoon. Read more …

Spa & Resort/Medical Aesthetics Expo Revitalized and Enhanced for 2010

cheryl — Sun, 11 Jul 2010 14:42:51 +0000

Leading Spa and Skin Care Event Has Been Redesigned to Focus on Building Business and Moving the Industry Forward.

NEW YORK, July 9/PRNewswire/ — The Spa & Resort/Medical Aesthetics Expo (www.spaandresortexpo.com) has been redesigned this year to give attendees an enhanced experience that focuses on new resources, tools, treatments and professional education that will help their business grow and succeed. This empowering event will be held September 28-29, 2010, in conjunction with the HBA Global Event annual Beauty Week™, at New York Jacob K. Javits Convention Center.

New show floor features include the Industry Education Theater, which will platform leading manufacturers demonstrations on new products and advance treatments. During both days of the event, attendees will be able to participate in interactive “how to’s” and learn about the latest skincare or body care products that they can offer their customers and businesses. Read more…

The Politics of Free: Clarity in the Business of Chair Massage

cheryl — Mon, 28 Jun 2010 15:43:33 +0000

By Raymond Blaylock

It is a fact of human nature that which we receive for free is valued less than things we have a vested interest in. If you have ever been to a Convention or a trade show you know what I am talking about. You walk around picking up items that you may or may not need or want. You bring a bag full of “stuff” home and you may or may not ever use any of those things. But if you purchased an item at the show you would keep track of it and use it as soon as possible.

Have you ever been out doing massage at an event and have someone ask you if the massage was Free? Why do you think they do that? Massage Therapy is growing by leaps and bounds. We have employed several approaches over the years to nurture this growth pattern. In the mid 1980’s our tool was Sports Massage. We took massage,via Sports Massage events, into a very public forum with a high level of success. Doing this permitted people to view massage happening in a favorable light…the light of day. Read more …