Posts Tagged ‘spa business’

Is Internet Marketing Right for your Spa Business?

Jul. 25, 2010 Tags: , , ,

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your spa business.

Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign. Read more ...

First Regional Dayspa Expo to be Held in Atlanta

Jul. 25, 2010 Tags: , , , , , ,

Bentley International Group announces dates for it first regional Day Spa Expo & Business Forum – http://www.dayspaexpo.com . This business-to-business industry event will be held on October 9 & 10, 2010 at the Cobb Galleria Centre in Atlanta, Georgia.

Having produced the annual Day Spa Expo in Las Vegas for the past five years, Patrick Witherspoon, President of Bentley International Group explains why the need for regional events. “Request from attendees has prompted us to plan a series of regional events to bring the Day Spa Expo and Business Forum closer to their area. With the financial restraints being what they are, it makes sense for attendees not to incur a lot of travel expenses to see what’s new for the Spa and Salon industry. Atlanta has been slated for the first regional event because of its proximity to major cities that are within a short distance from Atlanta.  A three to four hour (or less) drive includes: Alabama, Tennessee, North Carolina, South Carolina and Florida. A short flight widens the range for many more attendees from the Eastern Seaboard, the Midwest and other USA regions”, stated Witherspoon. Read more …

Spa & Resort/Medical Aesthetics Expo Revitalized and Enhanced for 2010

Jul. 11, 2010 Tags: , , ,

Leading Spa and Skin Care Event Has Been Redesigned to Focus on Building Business and Moving the Industry Forward.

NEW YORK, July 9/PRNewswire/ — The Spa & Resort/Medical Aesthetics Expo (www.spaandresortexpo.com) has been redesigned this year to give attendees an enhanced experience that focuses on new resources, tools, treatments and professional education that will help their business grow and succeed. This empowering event will be held September 28-29, 2010, in conjunction with the HBA Global Event annual Beauty Week™, at New York Jacob K. Javits Convention Center.

New show floor features include the Industry Education Theater, which will platform leading manufacturers demonstrations on new products and advance treatments. During both days of the event, attendees will be able to participate in interactive “how to’s” and learn about the latest skincare or body care products that they can offer their customers and businesses. Read more…

The Politics of Free: Clarity in the Business of Chair Massage

Jun. 28, 2010 Tags: , , , ,

By Raymond Blaylock

It is a fact of human nature that which we receive for free is valued less than things we have a vested interest in. If you have ever been to a Convention or a trade show you know what I am talking about. You walk around picking up items that you may or may not need or want. You bring a bag full of “stuff” home and you may or may not ever use any of those things. But if you purchased an item at the show you would keep track of it and use it as soon as possible.

Have you ever been out doing massage at an event and have someone ask you if the massage was Free? Why do you think they do that? Massage Therapy is growing by leaps and bounds. We have employed several approaches over the years to nurture this growth pattern. In the mid 1980’s our tool was Sports Massage. We took massage,via Sports Massage events, into a very public forum with a high level of success. Doing this permitted people to view massage happening in a favorable light…the light of day. Read more …