Posts Tagged ‘salon marketing’

Ideas for Beauty Salon Grand Openings

May. 24, 2011 Tags: , ,

The kind of ideas for beauty salon grand openings that you use can go a long way in influencing your prospective clientele because it is their first interaction with you and your services. This article can help you with some ideas that might appeal to your customers.

Ideas for Beauty Salon Grand Openings

The opening of any kind of business must take off with a bang so that people are made aware of the existence of such an entity. A beauty salon is an endeavor that survives mainly on word of mouth publicity. Because as much as you would like to believe that glossy ads will get you clients, the work and the service you provide is the only thing that will speak for itself. So, to give the people a glimpse of how well you know your job and how well you’re prepared to serve them, you need to make sure that you use some really good ideas for beauty salon grand openings, which will compel people to return and try you out. This Buzzle article has some inputs for the same. See if you like them.

Free Services
Many might consider this a very cliche method of getting attention, but they simply cannot argue with the success rate that it has. Everyone loves to get something free, whether it’s a CD player with a TV or a box of pencils with a sketching book! So, use this appeal and target the people in your locality and city or town. Entice them by offering free services on the day of the grand opening. Give away free haircuts (you can ask them to pay for the styling), manicures, pedicures and other small services that you can afford on the first day. Advertise these well using attractive flyers and maybe an ad in the local newspaper.

Goodie Bags
Giving away goodie bags is something that you need to think of with a very practical mindset. You want people to know that you use superior quality products for them, but at the same time, you need to have a decent budget for the grand opening. So, pick the goodie bag items carefully. Pick items that are universally accepted as inexpensive and people won’t judge you. You can choose a nail clipper, hair clips, head bands, lip balms, nail color, etc. Such small, inexpensive but useful things can make for some really nice goodie bags. If you want, you can organize a small contest, and the winner gets Read More…

Fairbanks mother, daughter share salon business and kidneys Read more: Fairbanks Daily News-Miner – Fairbanks mother daughter share salon business and kidneys

Jun. 28, 2010 Tags: , ,

By Molly Rettig
Daily News-Miner

FAIRBANKS — In the quaint beauty parlor on Wilcox Avenue in west Fairbanks, a mother and daughter share a warm effervescence that has defined their family cosmetology business, Belle-N-Beau Hairstyles, since 1979.


You would never know Susan Murphy, 50, had donated a kidney to her mom Marge Murphy, 71, just four months ago. Except for one anomaly.

“Now she gets cravings for food I liked,” said Susan, a blond mother of three who works full-time as a cosmetologist and is finishing a master’s degree in social work.

Two summers ago, Marge had a physical exam reporting perfect health. A few months later, in October 2008, her urine had turned dark brown and she wasn’t feeling well. After being misdiagnosed with a bladder infection, she went to see a urologist.

“He said, ‘I think you’re in kidney failure,’” Marge said.

Read more: Fairbanks Daily News-Miner – Fairbanks mother daughter share salon business and kidneys

The Death of the Iconic Hairstyle?

Jun. 9, 2010 Tags: , ,

By Melissa Hill, Modern Salon

Fifteen years ago, it was “The Rachel.” Twenty years before that, it was “The Farrah.” And those are only two examples of iconic hairstyles that have graced thousands of heads over the last hundred years. But can there be another? With today’s trend toward individualism, colorist and Matrix Artistic Color Director, Patrick McIvor, and stylist and L’Oreal Professionnel Portfolio Artist, Amit Abraham, say it isn’t likely.  Read more…

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The 2010 International Salon/Spa Business Network conference

Jun. 3, 2010 Tags: , ,

“Connect for Success” was the theme of this year’s International Salon/Spa Business Network’s annual conference, which played host to owners and managers from approximately 40 of North America’s top multi-unit salon and spa companies.

“What an appropriate theme for this year’s conference,” said Gordon Logan, CEO/founder of Sports Clips, who was reelected to his second two-year term as ISBN board president. “Success comes to those who seize opportunities and there is no better opportunity to learn how to improve our businesses than connecting with our fellow members and our supplier partners here at the ISBN conference,” Logan said, citing favorable business conditions like lower real estate prices, availability of stylists seeking stability and work opportunities, affordable advertising and low-cost social networking sites as trends that can help salons and spas build business. Read more …

Creating Your Own Salon Business

May. 30, 2010 Tags: , , ,

From PC Money Secrets

The beauty salon is a strong business to be in these days. Not only are ladies interested in maintaining their looks and making themselves look more attractive, but in many regions men are inclined to spend a good amount on facial and hair care also. It isn’t a business sector geared just towards women any longer. Broadening the customer base provides the ability for more people to successfully start their own beauty salon because there are a broad variety of people utilizing these services on a regular basis.

Starting Up your own beauty salon can be as easy as setting up to see clients in your basement. Read more …

Benefits of Using Software to Manage your Spa or Salon

May. 30, 2010 Tags: , , , , , ,

In order to run a successful Spa business it is necessary to have a software management system to keep track of your clients, employees and products. Management software is capable of keeping a history and record of your client’s visits as well as their product record. It is also capable of keeping track of employees hours and pay scales. It has the ability to keep a record of inventory and sales.

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3 Ideas On How To Turn Your Salon And Spa Clients Into Raving Fans

May. 27, 2010 Tags: , , , , ,

By Catherine Trebble

When you provide the ‘Wow’ factor to your clients, they are a lot more likely to recommend your business to their friends, colleagues and family. Always your aim is to turn your clients into your ‘Raving Fans’. To build long term client loyalty you need to offer a quality of service that far exceeds their expectations. With a little planning this doesn’t have to be difficult. The secret is the little touches you provide.

Idea 1: Send your clients a birthday card with an enclosed gift coming up to their birthday. The gift can be money off their next service with you, or it could be a little add-on service the next time they are in having their regular service.

Chances are, with everyone emailing and texting these days, your birthday card with gift can be the only one they receive in the post. This special touch won’t cost you very much, but this is exactly the sort of unexpected special touch your client will love you for. After all, who else offers this kind of personal attention?

Idea 2: When you are using good salon software it’s very easy to add a note to a client’s file detailing not only what service they had, but what way they like their coffee and even what they discussed with you.
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How to Create a Salon or Spa Signature Treatment

May. 5, 2010 Tags: , , ,

By Catherine Trebble

To set yourself apart from your competition it’s always a good idea to offer a treatment that is exclusive to your salon or spa. When you are working out what your signature treatment should be, consider this question:

What is currently the most popular treatment in your business? (more…)