Fifteen years ago, it was “The Rachel.” Twenty years before that, it was “The Farrah.” And those are only two examples of iconic hairstyles that have graced thousands of heads over the last hundred years. But can there be another? With today’s trend toward individualism, colorist and Matrix Artistic Color Director, Patrick McIvor, and stylist and L’Oreal Professionnel Portfolio Artist, Amit Abraham, say it isn’t likely. Read more…
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In order to run a successful Spa business it is necessary to have a software management system to keep track of your clients, employees and products. Management software is capable of keeping a history and record of your client’s visits as well as their product record. It is also capable of keeping track of employees hours and pay scales. It has the ability to keep a record of inventory and sales.
When you provide the ‘Wow’ factor to your clients, they are a lot more likely to recommend your business to their friends, colleagues and family. Always your aim is to turn your clients into your ‘Raving Fans’. To build long term client loyalty you need to offer a quality of service that far exceeds their expectations. With a little planning this doesn’t have to be difficult. The secret is the little touches you provide.
Idea 1: Send your clients a birthday card with an enclosed gift coming up to their birthday. The gift can be money off their next service with you, or it could be a little add-on service the next time they are in having their regular service.
Chances are, with everyone emailing and texting these days, your birthday card with gift can be the only one they receive in the post. This special touch won’t cost you very much, but this is exactly the sort of unexpected special touch your client will love you for. After all, who else offers this kind of personal attention?
Idea 2: When you are using good salon software it’s very easy to add a note to a client’s file detailing not only what service they had, but what way they like their coffee and even what they discussed with you.
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