Posts Tagged ‘medical spa management’

Is Skin Cancer a Cause Missing a Bandwagon?

Jul. 19, 2010 Tags: , , , ,

By Marci A. Landsmann

In honor of National Melanoma Cancer Awareness Month, I interviewed a dozen folks who have been diagnosed with skin cancer. I digitally recorded their stories, and our photographers took lifestyle photographs. Their stories and images tell their story in the following slideshow.

Surprisingly, I noticed something different in these cancer survivors than other people I had interviewed with other types of cancer, such as breast cancer. The survivors’ attitude upon diagnosis was almost systematically laissez faire at first.

While the diagnosis of any type of cancer is so difficult that generations of people still whisper the word or refer to it generically as “C,” most people I interviewed were more intrepid about treatment. Their thoughts weren’t on radiation or chemo. Read more …

Is The Recession A Boon For Laser Tatoo Removal?

Jul. 11, 2010 Tags: , , , , ,

The recession may actually be a benefit for medical spas and laser clinics that offer laser tatoo removal.

Playing it safe is not usually associated with great success. It’s that whole, nothing ventured, nothing gained, and the risk is worth the reward sort of thing. And in this business, you’re surrounded by risk-takers. Of course by the time they get to us, the risk resulted in regret.

In the midst of a recession, we launched a laser tattoo removal business in Houston, Texas. There were already over 100,000 people unemployed in our little part of the world, so needless to say entrepreneurial ventures were looking particularly intimidating. Read more …

Optimize your medspa design for maximum return

Jun. 20, 2010 Tags: , , , , ,

June 15, 2010
By Francis X. Acunzo
Hotel Design

The design of a medical spa should be viewed as an important aspect of the market position and brand message of the business.

The starting point to a great medical spa design is to have a clear understanding of your mission, concept and program. This should then dictate all of the design elements within the spa. Remember that the interior design communicates your brand message on a very personal level, a level where clients are intimately interacting with your brand using their five senses.

In addition, the moment you attach the word spa to medical, as in “medspa” or “medical spa,” you build client expectations that need to be met through many facets of the brand, especially the design. Communicating a brand is about taking the intangible and presenting it in a tangible form that can be perceived easily by your clients. And what better form than the interior design elements of color, texture and shapes? Read more …