Does massage have “real” physical benefits?  While those of us in the spa industry would of course say yes (there have been many studies)…how nice when the New York Times said it for us this time!

The article that was in last Tuesday’s paper titled “Massage Benefits Are More Than Skin Deep” talks about a new study that showed a single session of massage (45 minutes in this case) caused positive biological changes.

Here is the scoop.  Researchers, from a division of the National Institute of Health, conducted a study at Cedars-Sinai Medical Center in Los Angeles in which one group of adults was given a deep-tissue massage and another group was given a light massage.  Blood samples were taken before and after these 45 minutes massages.

The participants who received Read more…

It is a fact of human nature that which we receive for free is valued less than things we have a vested interest in. If you have ever been to a Convention or a trade show you know what I am talking about. You walk around picking up items that you may or may not need or want. You bring a bag full of “stuff” home and you may or may not ever use any of those things. But if you purchased an item at the show you would keep track of it and use it as soon as possible.

Have you ever been out doing massage at an event and have someone ask you if the massage was Free? Why do you think they do that? Massage Therapy is growing by leaps and bounds. We have employed several approaches over the years to nurture this growth pattern. In the mid 1980’s our tool was Sports Massage. We took massage,via Sports Massage events, into a very public forum with a high level of success. Doing this permitted people to view massage happening in a favorable light…the light of day. Read more …