A visit to the doctor is a scary occasion for many people. Hospitals and clinics are almost always painted in white to convey cleanliness and efficiency. Add to that the prospect of being subjected to diagnostic tests using machines and needles. Truly, medical facilities are the most unwelcoming of places. This is probably the reason why diagnostic centers and clinics are reinventing themselves to make them more appealing to the patients. On the other hand, traditionally non-medical institutions like wellness centers and spas are also trying to gain credibility in an era where consumers are more health savvy and demand more scientific-based health services.
Reinventing the names
Many diagnostic centers have coined their facilities’ official name to include the term “wellness.” Wellness is a word associated by many with alternative medicine and spas conjures pictures of well-being and relaxation. Read the rest of this entry »



