A web site for the health and beauty industry.

10 Salon Business Tips From Tabatha Coffey

1)If you don’t have a passion for the art and business of hairdressing, then you’re just cutting hair.

Tabatha has always said the number one key to success for Hair Stylists, and salon businesses alike, is passion.

Passion for art. Passion for hair. Passion for making people feel good about themselves. The passion has to be rooted somewhere!

If you or the people you’re hiring lack passion, then you’re missing the major component that drives a salon in a positive direction and gives it sustainable life!

2) You are a lifelong student of hair, no matter your experience level.

Education doesn’t end after cosmetology school, you’re a life long student of the craft.

Trends and techniques are constantly changing and evolving, and it’s a part of your job description to stay updated.

Tabatha says she keeps up with trends by attending hair shows, subscribing to trade magazines, and forming friendships with manufacturers (why, hello there).

In addition, you should be challenging yourself a few times a year (at least) with hair classes and competitions.

These type of events keep us on our feet – I know, we’re always on our feet – but these outings help build better teams, make us better Hair Stylists and overall, facilitates better business.

Plus, there’s no greater fun than when Read More…

Take Action Guide: Beauty Bus Foundation

Beauty Bus Foundation Beautybus.org
Through the Beauty Bus Foundation’s in-home beauty and grooming visits, pop-up salons and bags of beauty program, the organization serves chronically or terminally ill men, women and children suffering from ALS, cancer, Multiple Sclerosis, Muscular Dystrophy, Parkinson’s, spinal cord injuries, stroke and other select neuromuscular and motor neuron diseases, as well as their caregivers. In five short years, the Beauty Bus has donated 3,800 services to more than 2,600 clients and delivered more than 14,500 bags of beauty. Continue Reading…

Gauge Your Salon’s First Impression

“You never get a second chance to make a first impression.” It’s a saying you’ve likely heard many times. But, think a moment about this concept and how it relates to the design or your salon or spa. Each time a client walks through your doors, she forms an immediate opinion about your business. And, while that impression may later be shaped by the interaction the client has with the stylist and her experience in the chair, in those few moments that she walks in the door Read More…

Spa Marketing: Essential Social Media Outlets

Here’s a look at five social media outlets you may want to consider for your business.
by Corrie Pelc

 

Chances are you already have a Facebook page that you use to stay in contact with your clients. However, there are lots of fish in the social media sea that should also be getting some of your attention. Here’s a look at five tools that you may want to consider for your business.

Foursquare
Foursquare uses geo-location, allowing people to “check in” to their whereabouts—at work, at a local business, at a museum—both on the app and even to other outlets such as Facebook and Twitter. Their friends and followers can then see where they are, which in turn gives them ideas on where they may want to go. According to Foursquare, more than 40 million people worldwide use the app, with more then 4.5 billion check-ins each day.  Continue Reading…

The Power of Choice: Streamlining Retail to Increase Sales

When it comes to retail, is less really more? The Art of Choosing author and Columbia Business School professor Dr. Sheena Iyengar thinks so.

In an interview with Pulse, the official trade publication of the International SPA Association, she pointed out that too much choice could lead to overload and, in the process, overwhelm consumers. As a result, they avoid buying.

In her “jam experiment,” wherein consumers were given a variety of either six or 24 flavors of jam in a tasting booth inside an upscale supermarket, she discovered that, while consumers are drawn to more choices, they are more likely to buy when presented with fewer options.  “The more choices consumers have, the more likely they are to disengage in the choosing process,” says Iyengar.

So, the big question is, how do you create a perception of abundance without overwhelming consumers with too many choices? Continue Reading….

 

Top 12 Tips For Throwing An Amazing Business Event

September 13, 2013   Whether it’s a holiday luncheon for your best customers, a workshop for business owners at your accounting firm, an in-store reading by a beloved local author at your children’s bookstore, or just a way to thank customers on Small Business Saturday, hosting an event is a great way to attract new customers, cement relationships with existing customers and build buzz about your business.

But the idea of hosting an event intimidates many small-business owners. Yes, there can be lots of moving parts involved in pulling an event together, but don’t let that scare you off.

These 12 tips will help you plan and execute your next event with ease:  Read More…

 

 

 

Profitability Project: Landlord Vs. Commission

image of Profitability Project: Landlord Vs. Commission

Which is best: owning a booth rental salon or an employment-based salon? From time to time, owners on each side of this fence look at the other scenario and think the grass is greener. The truth is, however, owning a business in today’s world is hard no matter which model you operate. It’s really just a matter of determining which one is right for you. Let’s take a look at both models:

Employment-based Salon. As the owner of either a salary- or commission-based salon, you are in control of your own destiny.  You dictate your own culture, your strategic plan, the customer experience and how you market the salon and promote its products and services. But being in control of your own destiny also can be a burden. Today’s owners can’t open up shop and run it the way they did 30 years ago, and expect people today to simply want to be part of it. You have to drive the brand, and set the culture. You have to continue to create opportunity for your people and it’s your job to market and promote the salon, drive the business, and inspire, lead and educate the staff. But as the owner of an employee-based salon, you also have the greatest potential upside from a profitability and growth standpoint.  Continue Reading…

9 Amazing Beauty Benefits Of Tea

TEA-BEAUTY-BENEFITS

As the temps turn colder, we’re exchanging our iced coffees for herbal teas. Sipping on the hot drink instantly brings a sense of calm to a hectic day. But did you know that you could brew a cup of tea for homemade beauty recipes?

Teas, including green, black and red, have been used to improve the overall health and appearance of skin and hair for centuries. Rich in antioxidants and anti-aging and anti-inflammatory properties, tea is one of the most powerful grocery store staples that can be used topically. Here are nine amazing beauty benefits of tea.

1. Adds shine to dull, lackluster hair. A hair rinse using green or black tea will boost brassy and blah strands. Simply steep tea bags in boiling water for 15 minutes and allow to cool for a few hours or overnight. Pour it onto freshly-washed hair and leave on for ten minutes. Be sure to shampoo and condition afterwards to seal in the shine.

2. Soothes sunburns. Missed a spot with the sunscreen and ended up with a sunburn? Cold compresses made out of tea bags can relieve pain and reduce redness. The girls over at The Beauty Department have this guide to using black tea bags and old T-shirts to treat sunburns.  Read More…

How To: Create a Bridal Updo That Will Last All Night

Image of How To: Create a Bridal Updo That Will Last All Night

Hair extensions go above and beyond just creating length and volume–stylists certified in Great Lengthshair extensions learn that extensions can be used as a tool: to create a hair cut, correct a hair cut, add chemical-free highlights, cover a scar or alopecia or to fill in a fringe.

In this how-to, Great Lengths Artistic Director Darren Brokaw, of J Brokaw Solutions for Hair in St. Louis, shows how he gave this bridal client a total hair transformation by combining the makeover power of hair extensions with the elegance of a special occasion style. Read More

Amy Adams Stuns at the Man of Steel Premiere

Monday night at the New York premiere of Man of Steel, the ever-stunning Amy Adams stole the show. Adams, who stars as Lois Lane in the upcoming film, wore a perfectly-fitting strapless Nina Ricci gown that made us swoon, and her gorgeous makeup was just as dramatic. Talk about perfection!

For redheads, a red lip and light eyes are always a safe bet, but makeup artist Stephen Sollitto, who created Amy’s look went for something more unexpected. “We wanted the look to be a little softer, but with a modern twist. Aubergine and Copper are such a beautiful combination, especially with Amy’s eyes and coloring. It was a soft, modern twist on the red lip.” Read More…