By Catherine Trebble
To set yourself apart from your competition it’s always a good idea to offer a treatment that is exclusive to your salon or spa. When you are working out what your signature treatment should be, consider this question:
What is currently the most popular treatment in your business?Once you’ve worked out the answer to this one, see if you can do a variation of this treatment with your own unique twist, so this can become YOUR signature treatment. The temptation can often be to create a signature treatment that is based on treatments that aren’t very popular in an effort to boost sales of these.
To me, that doesn’t really make much sense. You need to aim to have your signature treatment as one of your most requested treatments. If it is only available through your salon or spa and it is popular with your clients, they will talk about it to their friends. This sort of PR is invaluable, and is one of the benefits of an exclusive signature treatment.
Once you create a unique signature service, this becomes synonymous with your salon’s name. It may be a special aromatherapy head massage you include with every shampoo or a complimentary hand massage while the hair color is processing.
For salons and spas offering massage services, you can develop your own signature massage. Most massage therapists have learnt more than one massage style, why not take the best elements from each style and come up with your own signature massage?
Generally speaking, most spas come up their own spa packages. Make sure your most popular package is known as your signature package and has your business’s name incorporated into it. For example a Spa called ‘Pure Bliss’ could have a signature spa package called ‘The Pure Bliss Experience’.
Become known for your signature treatment by making it part of your branding, advertising and promotions. Feature your signature treatment in all of your marketing. Owning a signature treatment gives you the advantage over your competitors as this will be unique to YOUR business.
Make sure you get some testimonials from your clients about your signature treatment and include this in your promotions. Ask yourself is there a possibility to create a special retail item to compliment this service? Every little thing that you can do to set yourself apart from your competition will give you the edge.
Make your Signature Treatment part of this edge.
Catherine Trebble is dedicated to teaching salon, spa, holistic, medispa and other related service providers how to inexpensively fill their appointment books to capacity with all the clients they need. Download your free ‘7 Step Guide to a Full Appointment Book’ at http://FullAppointmentBook.com
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