Filed under: Get Smart, Get Technical, In the News

Building a Brand 101


Whether you run a one-chair salon suite or a salon with a staff of 20, one thing we know for sure: In these digitally savvy times, if you’re not on social media, your business probably isn’t growing. But if creating a social media presence feels more like a nuisance than a necessity, it’s time to shift YOUR perspective. Below, three salon pros share why being on social is more than good for everyone’s business.

Create A New Fan Base

After working as an esthetician for 15 years and owning Spa 10 in Encino, CA, for nine, Lori Crete wanted to share the wealth of knowledge she had accumulated. She decided to do a podcast after learning that the social medium, where audio recordings are downloaded to your computer or phone, is enjoying a renaissance. Continue Reading…