Archive for the ‘In the News’ Category

Ideas for Beauty Salon Grand Openings

The kind of ideas for beauty salon grand openings that you use can go a long way in influencing your prospective clientele because it is their first interaction with you and your services. This article can help you with some ideas that might appeal to your customers.

Ideas for Beauty Salon Grand Openings

The opening of any kind of business must take off with a bang so that people are made aware of the existence of such an entity. A beauty salon is an endeavor that survives mainly on word of mouth publicity. Because as much as you would like to believe that glossy ads will get you clients, the work and the service you provide is the only thing that will speak for itself. So, to give the people a glimpse of how well you know your job and how well you’re prepared to serve them, you need to make sure that you use some really good ideas for beauty salon grand openings, which will compel people to return and try you out. This Buzzle article has some inputs for the same. See if you like them.

Free Services
Many might consider this a very cliche method of getting attention, but they simply cannot argue with the success rate that it has. Everyone loves to get something free, whether it’s a CD player with a TV or a box of pencils with a sketching book! So, use this appeal and target the people in your locality and city or town. Entice them by offering free services on the day of the grand opening. Give away free haircuts (you can ask them to pay for the styling), manicures, pedicures and other small services that you can afford on the first day. Advertise these well using attractive flyers and maybe an ad in the local newspaper.

Goodie Bags
Giving away goodie bags is something that you need to think of with a very practical mindset. You want people to know that you use superior quality products for them, but at the same time, you need to have a decent budget for the grand opening. So, pick the goodie bag items carefully. Pick items that are universally accepted as inexpensive and people won’t judge you. You can choose a nail clipper, hair clips, head bands, lip balms, nail color, etc. Such small, inexpensive but useful things can make for some really nice goodie bags. If you want, you can organize a small contest, and the winner gets Read More…

Spa Foodie: Avocado Honey Hydrating Facial Mask

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Guest contributor: The Chefanies

It’s Cinco de Mayo and we’re celebrating here at Spa Week Daily with one of our favorite south of the border imports: avocados (green and sexy!). Before hitting up tonight’s parties, get soft, glowing skin with our Avocado Honey hydrating facial mask. Avocados are great for you, inside and out. They are super rich in vitamins and minerals, especially Vitamins A, C, and K – all of which help brighten and tone the skin. Both avocados and honey contain natural humectants, which are chemicals that attract and hold water, making this mask a great moisturizer. Read More…

10 On-the-Set Styling Secrets from Damien Carney

Joico International Artistic Director Damien Carney is fortunate enough to do many things in the beauty biz—from teaching colleagues in the salon or classroom to presenting his work at hair shows and even working on the set as an editorial and creative stylist. “The latter is one of my favorite roles,” he says. “I love collaborating with a creative team on a photo set to produce the best possible images. I create the hair for the Joico photo collections, for my own collections and I’m also hired from time to time to work on sets for other fashion clients.” But no matter what he’s shooting, he says there are a few rules that he always follows to ensure he’s contributing to the creative process in the most productive way. If you’re spreading your own wings on photo sets, or even if you’re looking for insights into improving your salon work, here are 10 on-the-set tips from Damien to get you started.

1. Get on the Same Creative Page
Every photo shoot starts with an overall concept and it’s critical for every member of the creative team to completely understand that concept. Everyone must be on the same page about the purpose and vision of the shoot and how you’re all going to achieve that goal. Don’t be a diva, be a collaborator.  You’re there to add your expertise, but don’t lose sight of the fact that you’re contributing to the big picture.

2. Learn to “See” Like a Camera
Damien calls this the “third eye.” The camera often sees a hairstyle differently from what you or your client sees when you look in the mirror. Nowadays, film resolutions are so sharp that every hair appears magnified. As a result, your work might look messy, or it might look hard and unreal on film, so you have to adjust. It’s also important to be aware of where the camera will focus; if the photographer is shooting the model’s face, for example, you don’t have to spend much time worrying about the back of the head. If you’re uncertain of what the photographer is seeing, simply ask if you can look through the camera. And nowadays, most shoots are digital so you can look at each shot on the studio monitor and assess it right then and there.

3. Strive for the Oval
Whether you’re working on a client or on a model on set, the objective when creating a flattering hairstyle is always to approximate an oval face shape. The oval is the ideal, and no matter what type of look Read More…

Acupuncture: From Face Lifts to Fertility

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You’re 39 years old and have run into two significant difficulties in life: One, you can’t get pregnant, and two, you are seriously starting to look like your mother.

Your solution? Look to the healing powers of Acupuncture.

Acupuncture is one of the oldest healing practices, dating back in Chinese history over 4,000 years, healing everything from headaches and insomnia to wrinkles and infertility—it is known to treat over 40 coniditions. One of our spas, ilumina Healing Sanctuary in Scottsdale, Arizona, has made a name a name for itself as one of the top Acupuncture and Traditional Chinese Medicine facilities in the state. Their practitioners are highly trained and renowned for their gentleness, effectiveness and women’s focused care. So let’s start the mending process, shall we? Read More…

How To Talk About Mistakes

Hesitant to broach sensitive subjects with your clients? Never feel tongue-tied again! Use expert tips from our comprehensive guide to talk to clients with professional confidence.
No one likes to talk about it—but it happens! Whether it’s a cut gone awry, an all-wrong texture treatment or a minor spa snafu, our experts agree the best way to handle a mistake is to just own up to it. “The last thing we want to do is tell a client it looks good when it clearly doesn’t,” says Graffeo of Indra Salon & City Spa. “Guests tend to appreciate our honesty and it makes them more open to working with us in the future.”

After you acknowledge your mistake, apologize to the client and do your best to make her feel comfortable while you attempt to fix whatever went wrong, says Dodge. If it’s a serious issue, or you’re uncertain of how to address the situation, bring in your manager.

Ask the client, “How can we make this better?” Most salons will offer Read More…

Would You Like Fries With That?

By Kate Hahn

You have a craving for a Big Mac (or, okay, a Fruit & Walnut Salad) so you head to McDonald’s, expecting to put up with indifferent service in order to satisfy your jones. Surprisingly, the Gen-Y girl at the register gives you a warm greeting, smoothly suggests an add-on item, and when you spill your shake she practically leaps over the counter to help save your silk dress. Plus, she’s so well groomed she looks like she’s about to anchor the evening news. Do you just take your change and go? No way. This gem is a potential salon employee. And she isn’t alone. Your future receptionists and hairdressers are out there. You just have to be willing to look in a few unexpected places to find them.  Read More…

Spa Trend on Aging – Read “It’s Not Easy Being Gray”

It’s Not Easy Being Gray.”  That was the headline in an article in the New York Times last week.  You will definitely want to read it!  In my last blog post I talked about the #1 SpaFinder Spa Trend for 2011, Aging…Raging.  Well, this article will make sure you never forget this trend.

Check out the photo (here on the left) of the person in an “Age Gain” suit that was developed by researchers at M.I.T.  (It is kind of like a“Fat” suit you might have seen on TV years ago where someone can experience being fat for a day – only this is about experiencing old age for a day.)   The”Age Gain” suit is designed to make the wearer experience life as a person in the mid 70’s.

Here is what the suit includes:

  • A helmet that cramps your neck and spine
  • Yellow paned goggles that muddy your vision
  • Plastic bands that clip your wingspan
  • Compression knee bands that make it hard to bend
  • Plastic shoes with uneven foam pads for soles that throw off your balance
  • Layers of surgical gloves that make you fumble with things in your hands

Welcome to old age.  Ugh – seems to be the reaction from those who have tried on the suit. The experience was designed for companies to better understand their target audience Read More…

A day at the hair salon

For many women, a visit to the local hair salon is much more than just to get a haircut. Ask just about any woman and they’ll likely tell you that they would be devastated if their hair stylist were to move away. If it’s within driving distance, many women will arrange to stay on with their favorite stylist — at least until another one is found.

Hair stylists and their clients form a  relationship that is unlike any other.

Conversations can range from the weather, kids, men, hairstyles, past and future surgeries, shopping, vacations, and everything in between. Routine appointments are also the perfect avenue to catch up on the local gossip.

Hope Copeland, 42, has owned Flaunt Salon for 15 years. She has been in the industry since attending beauty school in high school and has developed wonderful friendships over the years with clients, as well as her colleagues.

Visits to a salon are a treat for many women. On average, she said clients schedule appointments every six weeks and spend from 1½ to 2 hours for a cut and color.

“Clients come in and they shut their cell phone off; they don’t want to be bothered while they’re here,” she said. “They’ll tell you their troubles and heartaches. We try to just be good listeners.”

Stylists and others at her salon work on the goal of always making it about the client. “We make them feel special for 1½ hours. Many of them are moms, or they work stressful jobs.”

Copeland has heard just about everything in her 24 years as a hair stylist. Clients reveal deep secrets, sometimes about their personal relationships, and, if asked, she will offer advice. But for the most part, “I listen. I try to be that good friend that will just listen.”

One of Copeland’s longtime clients is Sharon Light, of Fenton Township. Light began having Copeland style her hair before she owned Flaunt. When Copeland left her former salon, Light followed. “She treats me like a princess,” said Light.

When Light was busy working full-time, Copeland worked around her schedule. Now that she is retired, Copeland continues to accommodate her schedule.

“She’s extremely talented,” Light said. “We talk about everything.

“Hope understands my hair. She understands when I need something new.”

As with many client/stylist relationships, Light and Copeland talk about movie stars and TV shows, solve political problems and talk about family and events.

finding a stylist

Your best bet might be by asking a total stranger. If you see someone on the street or at the grocery store that has a cut that you like, just stop him or her and ask. They’ll be flattered that you asked.  Read More…

Let the Spa Research Begin!

Let the Spa Research begin!

(Guess what…it already has.)

When it comes to Evidenced Based Medicine (EBM) research studies that support many spa and wellness modalities (such as massage, exercise, meditation, yoga, Reiki, and the like) we need not wait to create them – they already exist.

In my previous blog post I wrote about the two Global Spa Summit (GSS) initiatives I am so excited about this year. Read More…

The Top 10 Spa Trends for 2011

Massage therapy has always been one of the most popular services offered at spas, both in the U.S. and worldwide.

SpaFinder, Inc., a global spa-and-wellness resource, today announced its annual spa trend forecast. The report identifies global spa trends that SpaFinder’s staff and experts believe will influence spa experiences for both consumers and the industry in the coming year and for decades to come.

The report is based on analyses from a team of experts who visit hundreds of day- and stay-spas each year; interviews with top industry analysts; ongoing research across the spa, travel and beauty sectors; and data derived from SpaFinder’s relationships with more than 9,000 spas and salons across the globe.

1. Aging … Raging: Spas are showing ever-more awareness of the needs of older spa-goers, and beginning to incorporate exercise physiologists, chiropractors, orthopedics and naturopaths who focus on rejuvenation of joints, pain relief and mobility.

2. All eyes on Asia: Yoga, Thai massage, Ayurvedic medicine and acupuncture are staples on many spa menus, and the “Zen” nature of Asian design can be seen in spas worldwide. Read More…