Archive for the ‘Get Technical’ Category

Building a Brand 101

Whether you run a one-chair salon suite or a salon with a staff of 20, one thing we know for sure: In these digitally savvy times, if you’re not on social media, your business probably isn’t growing. But if creating a social media presence feels more like a nuisance than a necessity, it’s time to shift YOUR perspective. Below, three salon pros share why being on social is more than good for everyone’s business.

Create A New Fan Base

After working as an esthetician for 15 years and owning Spa 10 in Encino, CA, for nine, Lori Crete wanted to share the wealth of knowledge she had accumulated. She decided to do a podcast after learning that the social medium, where audio recordings are downloaded to your computer or phone, is enjoying a renaissance. Continue Reading…

5 Things You Need to Know About the “Babylights” Hair Color Trend

Get ready—there’s a new hair color technique that’s taking the beauty industry by storm and it’s called “babylights.”

The term can be added to the ongoing list of highlighting techniques like splashlights, balayage, ombre and sombre, but this one differs dramatically from the rest.

Babylights are delicate highlights created using a very fine hair color technique to mimic the subtle, dimensional hair color seen on children’s hair. “My clients often bring in photos of their children for inspiration, asking me to make their color look that fresh and natural. The result is subtle but beautiful,” saysWarren-Tricomi Salon’s Joel Warren, master colorist and co-founder.Read More…

Spa Marketing: Essential Social Media Outlets

Here’s a look at five social media outlets you may want to consider for your business.
by Corrie Pelc


Chances are you already have a Facebook page that you use to stay in contact with your clients. However, there are lots of fish in the social media sea that should also be getting some of your attention. Here’s a look at five tools that you may want to consider for your business.

Foursquare uses geo-location, allowing people to “check in” to their whereabouts—at work, at a local business, at a museum—both on the app and even to other outlets such as Facebook and Twitter. Their friends and followers can then see where they are, which in turn gives them ideas on where they may want to go. According to Foursquare, more than 40 million people worldwide use the app, with more then 4.5 billion check-ins each day.  Continue Reading…

How To: Create a Bridal Updo That Will Last All Night

Image of How To: Create a Bridal Updo That Will Last All Night

Hair extensions go above and beyond just creating length and volume–stylists certified in Great Lengthshair extensions learn that extensions can be used as a tool: to create a hair cut, correct a hair cut, add chemical-free highlights, cover a scar or alopecia or to fill in a fringe.

In this how-to, Great Lengths Artistic Director Darren Brokaw, of J Brokaw Solutions for Hair in St. Louis, shows how he gave this bridal client a total hair transformation by combining the makeover power of hair extensions with the elegance of a special occasion style. Read More


This might not be for everyone but I know it made a lot of you light up inside! There are so many different variations of this too. You can make every other color rotate between metallic and matte finishes, you can repeat colors, you can do only two or three colors instead of all six… just let this be an inspiration to have some fun with your lids every now and then. Your friends will appreciate it! Here’s how: Read More…

How To: Sidewinder Fishtail Braid


MODERN Facebook fan Kristi Jo Parrett, who is a stylist and wedding consultant at Studio 417 Salon in Springfield, Missouri, created this look she calls the Sidewinder Fishtail French braid. Kristi, who we learned is one of six sisters, has been honing her hairdressing skills for many years. And, when she posted this picture of the Sidewinder Fishtail Braid on our Facebook wall, we knew we had to track down the steps.

This updo, perfect for bridesmaids, flower girls, and prom-goers, shows off multi-dimensional hair color and can be polished off using flowers, jewelery or a veil!

Herringbone Side Bun Updo
Foxy Fishtails: Foxy, Faux and Full
Elegant Bridal Updo: A sophisticated look for any bride

Step 1: Begin with a side part. Seperate a circle of hair at the crown of head. Backcomb this hair into four horizontal sections to create a cushion within the hair giving height to the style, using light-hold hairspray.  Read More…

Botanical Beauty

DIY beauty ingredients are everywhere, including your backyard! From the greenhouse to the pantry, natural herbs, essential oils and tea can do wonders for your complexion! So turn on some music, light some candles, and check out these garden-grown DIY beauty ideas to remedy your mind, soul, and skin. Read More…

Enter the 2012 STARS Photo Competition

Calling all hair, make-up and nail technicians—professionals AND students!! Show off your creativity and win prizes including cash, educational opportunities and runway recognition in the 2012 STARS Photo Competition at America’s Beauty Show in Chicago, Illinois, March 3-5, 2012.

This year ONLY Professionals may enter all three hair, make-up and fashion categories for a chance to win the Leo Passage Gold Trophy! Cosmetologists Chicago will annually award The Leo Passage Gold Trophy to the top cumulative winner in the Stars Photo Competition. Crafted after the prestigious Original Gold Trophy of Cosmetologists Chicago’s Midwest Beauty Show, The Leo Passage Gold Trophy will be engraved with the name of each year’s winner and at Pivot Point headquarters. Each Gold Trophy recipient will receive a replica of the trophy plus $1,000 and Cosmetologists Chicago Lifetime Membership.

Read More…

Mohawk Ponytail Enhances Highlights

By Lauren Salapatek

I just saw a video with Patrick McIvor and Fashion Director Nathan Rosenkranz at Patrick McIvor Color Studio on how to show your clients how to style a perfect ponytail that will properly accentuate their highlights!

Check out this video! It’s really fun to watch.

“Most women with long hair pull it into a ponytail during the summer months and that can lead to awkward color lightening from sun exposure constantly hitting the top layers down the center of the head. The result is similar to a Mohawk effect, lighter down the middle and darker on the sides,” explains Rosenkranz who created the Mohawk Ponytail as a way to control where the sun lightens hair.  Read More…

Medical Spa Guru: A Medical Esthetician Working In A Laser Center

Starting Up a Surface Medical Spa: 7 Steps

June 9, 2010 from Surface Medical Spas

1. Before anything else, speak to your state’s accreditation department to learn the state laws about laser technicians. Each State’s rules can vary. For instance, CA only allows doctors, physician’s assistants and RNs to carry out a cosmetic laser treatment. Some states require immediate direction from a medical doctor throughout each procedure.

2. Develop your business plan. From it, point out tips on nearby competition and their procedures, together with insights on how you intend to be competitive. Build a new expense plan of estimated purchases to include the Intense pulsed light and cosmetic lasers, (you should evaluate all of the newest cosmetic laser reviews and look into used cosmetic lasersbefore buying), the expense of renting a medical clinic along with all of the essential features, procuring a doctor to work on your workers, obtaining education as well as the required permits, and lastly advertising your laser clinic. Figure out how you are going to procure financing for your company, like a credit union or bank loan, close friends, or maybe an angel investor. (more…)