Aug. 5, 2011
MODERN SALON Media sent a team of five editors—Maggie Mulhern, Stacey Soble, Alison Shipley, Lauren Salapatek, Jan Hillenmeyer and myself—to PBA Beauty Week this past weekend, plus a camera crew and photographer to interview industry icons and cover major events. We covered Cosmoprof and events like NAHA, Beacon, PBA Symposium and City of Hope for MODERN SALON, SALON TODAY, FIRST CHAIR, modernsalon.com, Modern Salon TV, posting stories that span the lifecycle and lifestyle of beauty professionals.
For Associate Editor Lauren Salapatek, who oversees product sections The Goods, Spotlight, Products We Love (online), as well as Style Watch, Ask the Experts and other key departments for MODERN, SALON TODAY and FIRST CHAIR, it was her first time at the show, and she was, quote: “blown away by the scope of it. I saw so many new things and met so many great people and industry experts.”
Yes, Beauty Week can create a “kid in a candy shop” effect for beauty editors and others, with a plethora of brands, sources, launches and events to experience. (And if you stopped by TIGI’s party or booth to check out the company’s latest styling launch, you actually WERE in a candy shop.) For those of us on the team who have logged “a few more” annual Vegas trips in July than Lauren, we too were impressed by the connections we made and the innovation and activity we saw on the showfloor and beyond.
After we returned to our home bases in Chicago, NYC and California late Tuesday evening, then spent the better part of Wednesday dealing with email and deadlines, we dedicated our weekly editorial meeting to a “deep dive” on what we saw as major or emerging trends at the show. Below are highlights of what we discussed. Read More…