Archive for the ‘Get Smart’ Category

These Nail Trends Are Taking Over Social Feeds Across the Globe


At the Morgan Taylor-sponsored Carolina Herrera spring/summer 2018 show, barely there, natural nails ruled the catwalk.

When it comes to global nail trends, you don’t have to hop on a plane to discover them, thanks to Instagram. We’re seeing trends like geometric design, super graphic hand-painted nail art and even natural-looking nails with glossy, matte or pearlescent finishes pop up on feeds across the globe. We asked three internationally renowned nail artists which nail trends they’re feeling right now. Continue Reading…

Tips and Tricks for Treating Sensitive-Skin Clients


Photo by macniak/iStock/Getty Images Plus

More and more, estheticians are seeing a spike in the number of clients coming in with sensitive skin issues. Some experience mild, occasional flare-ups while others deal with constant redness, breakouts, excessive dryness and discomfort. Sensitivity increases with age and on average, skin becomes 10 percent drier each decade after the age of 20. The less moisture skin retains, the weaker the cellular barrier and the more irritants get in and wreak havoc. “Clinically speaking, sensitive skin is a genetic condition where the protective outer layer becomes less efficient at blocking irritants and allergens, and becomes prone to reactions like redness and inflammation,” says Beth Bialko, Associate Director Global Curriculum at Dermalogica. “Sensitized skin, on the other hand, results from external factors like cosmetics, pollution, lifestyle and stress, and becomes chronically inflamed.” Here, our experts discuss best practices for treating clients with sensitivity concerns. Continue Reading…

Building a Brand 101

Whether you run a one-chair salon suite or a salon with a staff of 20, one thing we know for sure: In these digitally savvy times, if you’re not on social media, your business probably isn’t growing. But if creating a social media presence feels more like a nuisance than a necessity, it’s time to shift YOUR perspective. Below, three salon pros share why being on social is more than good for everyone’s business.

Create A New Fan Base

After working as an esthetician for 15 years and owning Spa 10 in Encino, CA, for nine, Lori Crete wanted to share the wealth of knowledge she had accumulated. She decided to do a podcast after learning that the social medium, where audio recordings are downloaded to your computer or phone, is enjoying a renaissance. Continue Reading…

6 Pieces of Advice From Your Fellow Stylists on Staying Happy This Holiday Season


MODERN SALON’s Holiday issue represents just one collaboration between MODERN SALON and CosmoProf. Last November, CosmoProf also sponsored MODERN’s Healthy Hairdresser Challenge, which asked entrants to “gift a little back to yourself” after a year of giving to clients, family and everyone else! “Make the pledge to add one healthy action or ritual into your busy day,” we urged hairdressers, and many did!

The responses represented a range of ways to give yourself a break during this often stressful time of the year. So take advice from your fellow hairdressers for keeping the holidays happy and easy:

  • Daydream. Think ahead to the New Year—a fresh start, full of inspiration, education, motivation, cool styles and innovative technology. You’ll meet new clients, have extraordinary experiences and fall even more in love with your creative work.
  • Get to the spa. A facial or a massage—even just a foot massage—can break up your week with welcome relaxation.  Read More…
  • Healthy Hairdressers Tell How They Stand Up for Their Own Health

    You’ve been giving us great responses to this month’s Healthy Hairdresser Challenge to stand up to one threatening ache, pain or health issue. If you haven’t shared yet, you have through September 30, and when you participate you’ll be entered to win one of 30 pairs of fashion knee-highs or knee-high toeless compression hosiery from our sponsor, Stand + Deliver, a division of 12 Benefits. This professional brand is dedicated to celebrating salon pros and helping keep them healthy while looking fashionable.

    Taking a stand to exercise is cited by many, with participants vowing to lift weights, stretch and add activities like yoga and Pilates. One of our earliest entrants, Mary M., says, “Exercise is so important in this profession. Standing long hours in one place takes a toll on my body, especially my legs. Exercise helps with leg pain and… Click to Continue Reading.

    Probiotics the Latest Trend in Beauty Products

    Probiotics are being incorporated in topical skin treatments.

    Probiotics are being incorporated in topical skin treatments.

    Probiotics may be the next big thing in skin care treatments, making their way from your digestive system into topical products and onto beauty-aisle shelves near you, thanks to dermatological researchers. The upshot: skin care treatments are popping up on the market with some science behind them.

    “We are going to see it in face masks, face washes, creams, serums and more,” says Alexis Wolfer, editor-in-chief of The Beauty Bean and author of “The Recipe for Radiance: Discover Beauty’s Best-Kept Secrets in Your Kitchen.” “The way probiotics helps with your digestion is the same way it will help with your skin.”

    Just as they are said to calm stomach inflammation, probiotics are billed as having a calming effect on skin redness and irritation like Read More…

    10 Salon Business Tips From Tabatha Coffey

    1)If you don’t have a passion for the art and business of hairdressing, then you’re just cutting hair.

    Tabatha has always said the number one key to success for Hair Stylists, and salon businesses alike, is passion.

    Passion for art. Passion for hair. Passion for making people feel good about themselves. The passion has to be rooted somewhere!

    If you or the people you’re hiring lack passion, then you’re missing the major component that drives a salon in a positive direction and gives it sustainable life!

    2) You are a lifelong student of hair, no matter your experience level.

    Education doesn’t end after cosmetology school, you’re a life long student of the craft.

    Trends and techniques are constantly changing and evolving, and it’s a part of your job description to stay updated.

    Tabatha says she keeps up with trends by attending hair shows, subscribing to trade magazines, and forming friendships with manufacturers (why, hello there).

    In addition, you should be challenging yourself a few times a year (at least) with hair classes and competitions.

    These type of events keep us on our feet – I know, we’re always on our feet – but these outings help build better teams, make us better Hair Stylists and overall, facilitates better business.

    Plus, there’s no greater fun than when Read More…

    Gauge Your Salon’s First Impression

    “You never get a second chance to make a first impression.” It’s a saying you’ve likely heard many times. But, think a moment about this concept and how it relates to the design or your salon or spa. Each time a client walks through your doors, she forms an immediate opinion about your business. And, while that impression may later be shaped by the interaction the client has with the stylist and her experience in the chair, in those few moments that she walks in the door Read More…

    Spa Marketing: Essential Social Media Outlets

    Here’s a look at five social media outlets you may want to consider for your business.
    by Corrie Pelc


    Chances are you already have a Facebook page that you use to stay in contact with your clients. However, there are lots of fish in the social media sea that should also be getting some of your attention. Here’s a look at five tools that you may want to consider for your business.

    Foursquare uses geo-location, allowing people to “check in” to their whereabouts—at work, at a local business, at a museum—both on the app and even to other outlets such as Facebook and Twitter. Their friends and followers can then see where they are, which in turn gives them ideas on where they may want to go. According to Foursquare, more than 40 million people worldwide use the app, with more then 4.5 billion check-ins each day.  Continue Reading…

    The Power of Choice: Streamlining Retail to Increase Sales

    When it comes to retail, is less really more? The Art of Choosing author and Columbia Business School professor Dr. Sheena Iyengar thinks so.

    In an interview with Pulse, the official trade publication of the International SPA Association, she pointed out that too much choice could lead to overload and, in the process, overwhelm consumers. As a result, they avoid buying.

    In her “jam experiment,” wherein consumers were given a variety of either six or 24 flavors of jam in a tasting booth inside an upscale supermarket, she discovered that, while consumers are drawn to more choices, they are more likely to buy when presented with fewer options.  “The more choices consumers have, the more likely they are to disengage in the choosing process,” says Iyengar.

    So, the big question is, how do you create a perception of abundance without overwhelming consumers with too many choices? Continue Reading….