Archive for the ‘Get Smart’ Category

Building a Brand 101


Whether you run a one-chair salon suite or a salon with a staff of 20, one thing we know for sure: In these digitally savvy times, if you’re not on social media, your business probably isn’t growing. But if creating a social media presence feels more like a nuisance than a necessity, it’s time to shift YOUR perspective. Below, three salon pros share why being on social is more than good for everyone’s business.

Create A New Fan Base

After working as an esthetician for 15 years and owning Spa 10 in Encino, CA, for nine, Lori Crete wanted to share the wealth of knowledge she had accumulated. She decided to do a podcast after learning that the social medium, where audio recordings are downloaded to your computer or phone, is enjoying a renaissance. Continue Reading…

6 Pieces of Advice From Your Fellow Stylists on Staying Happy This Holiday Season

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MODERN SALON’s Holiday issue represents just one collaboration between MODERN SALON and CosmoProf. Last November, CosmoProf also sponsored MODERN’s Healthy Hairdresser Challenge, which asked entrants to “gift a little back to yourself” after a year of giving to clients, family and everyone else! “Make the pledge to add one healthy action or ritual into your busy day,” we urged hairdressers, and many did!

The responses represented a range of ways to give yourself a break during this often stressful time of the year. So take advice from your fellow hairdressers for keeping the holidays happy and easy:

  • Daydream. Think ahead to the New Year—a fresh start, full of inspiration, education, motivation, cool styles and innovative technology. You’ll meet new clients, have extraordinary experiences and fall even more in love with your creative work.
  • Get to the spa. A facial or a massage—even just a foot massage—can break up your week with welcome relaxation.  Read More…
  • Healthy Hairdressers Tell How They Stand Up for Their Own Health

    You’ve been giving us great responses to this month’s Healthy Hairdresser Challenge to stand up to one threatening ache, pain or health issue. If you haven’t shared yet, you have through September 30, and when you participate you’ll be entered to win one of 30 pairs of fashion knee-highs or knee-high toeless compression hosiery from our sponsor, Stand + Deliver, a division of 12 Benefits. This professional brand is dedicated to celebrating salon pros and helping keep them healthy while looking fashionable.

    Taking a stand to exercise is cited by many, with participants vowing to lift weights, stretch and add activities like yoga and Pilates. One of our earliest entrants, Mary M., says, “Exercise is so important in this profession. Standing long hours in one place takes a toll on my body, especially my legs. Exercise helps with leg pain and… Click to Continue Reading.

    Probiotics the Latest Trend in Beauty Products

    Probiotics are being incorporated in topical skin treatments.

    Probiotics are being incorporated in topical skin treatments.

    Probiotics may be the next big thing in skin care treatments, making their way from your digestive system into topical products and onto beauty-aisle shelves near you, thanks to dermatological researchers. The upshot: skin care treatments are popping up on the market with some science behind them.

    “We are going to see it in face masks, face washes, creams, serums and more,” says Alexis Wolfer, editor-in-chief of The Beauty Bean and author of “The Recipe for Radiance: Discover Beauty’s Best-Kept Secrets in Your Kitchen.” “The way probiotics helps with your digestion is the same way it will help with your skin.”

    Just as they are said to calm stomach inflammation, probiotics are billed as having a calming effect on skin redness and irritation like Read More…

    10 Salon Business Tips From Tabatha Coffey

    1)If you don’t have a passion for the art and business of hairdressing, then you’re just cutting hair.

    Tabatha has always said the number one key to success for Hair Stylists, and salon businesses alike, is passion.

    Passion for art. Passion for hair. Passion for making people feel good about themselves. The passion has to be rooted somewhere!

    If you or the people you’re hiring lack passion, then you’re missing the major component that drives a salon in a positive direction and gives it sustainable life!

    2) You are a lifelong student of hair, no matter your experience level.

    Education doesn’t end after cosmetology school, you’re a life long student of the craft.

    Trends and techniques are constantly changing and evolving, and it’s a part of your job description to stay updated.

    Tabatha says she keeps up with trends by attending hair shows, subscribing to trade magazines, and forming friendships with manufacturers (why, hello there).

    In addition, you should be challenging yourself a few times a year (at least) with hair classes and competitions.

    These type of events keep us on our feet – I know, we’re always on our feet – but these outings help build better teams, make us better Hair Stylists and overall, facilitates better business.

    Plus, there’s no greater fun than when Read More…

    Gauge Your Salon’s First Impression

    “You never get a second chance to make a first impression.” It’s a saying you’ve likely heard many times. But, think a moment about this concept and how it relates to the design or your salon or spa. Each time a client walks through your doors, she forms an immediate opinion about your business. And, while that impression may later be shaped by the interaction the client has with the stylist and her experience in the chair, in those few moments that she walks in the door Read More…

    Spa Marketing: Essential Social Media Outlets

    Here’s a look at five social media outlets you may want to consider for your business.
    by Corrie Pelc

     

    Chances are you already have a Facebook page that you use to stay in contact with your clients. However, there are lots of fish in the social media sea that should also be getting some of your attention. Here’s a look at five tools that you may want to consider for your business.

    Foursquare
    Foursquare uses geo-location, allowing people to “check in” to their whereabouts—at work, at a local business, at a museum—both on the app and even to other outlets such as Facebook and Twitter. Their friends and followers can then see where they are, which in turn gives them ideas on where they may want to go. According to Foursquare, more than 40 million people worldwide use the app, with more then 4.5 billion check-ins each day.  Continue Reading…

    The Power of Choice: Streamlining Retail to Increase Sales

    When it comes to retail, is less really more? The Art of Choosing author and Columbia Business School professor Dr. Sheena Iyengar thinks so.

    In an interview with Pulse, the official trade publication of the International SPA Association, she pointed out that too much choice could lead to overload and, in the process, overwhelm consumers. As a result, they avoid buying.

    In her “jam experiment,” wherein consumers were given a variety of either six or 24 flavors of jam in a tasting booth inside an upscale supermarket, she discovered that, while consumers are drawn to more choices, they are more likely to buy when presented with fewer options.  “The more choices consumers have, the more likely they are to disengage in the choosing process,” says Iyengar.

    So, the big question is, how do you create a perception of abundance without overwhelming consumers with too many choices? Continue Reading….

     

    Top 12 Tips For Throwing An Amazing Business Event

    September 13, 2013   Whether it’s a holiday luncheon for your best customers, a workshop for business owners at your accounting firm, an in-store reading by a beloved local author at your children’s bookstore, or just a way to thank customers on Small Business Saturday, hosting an event is a great way to attract new customers, cement relationships with existing customers and build buzz about your business.

    But the idea of hosting an event intimidates many small-business owners. Yes, there can be lots of moving parts involved in pulling an event together, but don’t let that scare you off.

    These 12 tips will help you plan and execute your next event with ease:  Read More…

     

     

     

    Profitability Project: Landlord Vs. Commission

    image of Profitability Project: Landlord Vs. Commission

    Which is best: owning a booth rental salon or an employment-based salon? From time to time, owners on each side of this fence look at the other scenario and think the grass is greener. The truth is, however, owning a business in today’s world is hard no matter which model you operate. It’s really just a matter of determining which one is right for you. Let’s take a look at both models:

    Employment-based Salon. As the owner of either a salary- or commission-based salon, you are in control of your own destiny.  You dictate your own culture, your strategic plan, the customer experience and how you market the salon and promote its products and services. But being in control of your own destiny also can be a burden. Today’s owners can’t open up shop and run it the way they did 30 years ago, and expect people today to simply want to be part of it. You have to drive the brand, and set the culture. You have to continue to create opportunity for your people and it’s your job to market and promote the salon, drive the business, and inspire, lead and educate the staff. But as the owner of an employee-based salon, you also have the greatest potential upside from a profitability and growth standpoint.  Continue Reading…