Archive for the ‘Get Smart’ Category

Is Internet Marketing Right for your Spa Business?

Jul. 25, 2010 Tags: , , ,

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your spa business.

Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign. Read more ...

Spa & Resort/Medical Aesthetics Expo Revitalized and Enhanced for 2010

Jul. 11, 2010 Tags: , , ,

Leading Spa and Skin Care Event Has Been Redesigned to Focus on Building Business and Moving the Industry Forward.

NEW YORK, July 9/PRNewswire/ — The Spa & Resort/Medical Aesthetics Expo (www.spaandresortexpo.com) has been redesigned this year to give attendees an enhanced experience that focuses on new resources, tools, treatments and professional education that will help their business grow and succeed. This empowering event will be held September 28-29, 2010, in conjunction with the HBA Global Event annual Beauty Week™, at New York Jacob K. Javits Convention Center.

New show floor features include the Industry Education Theater, which will platform leading manufacturers demonstrations on new products and advance treatments. During both days of the event, attendees will be able to participate in interactive “how to’s” and learn about the latest skincare or body care products that they can offer their customers and businesses. Read more…

The Politics of Free: Clarity in the Business of Chair Massage

Jun. 28, 2010 Tags: , , , ,

By Raymond Blaylock

It is a fact of human nature that which we receive for free is valued less than things we have a vested interest in. If you have ever been to a Convention or a trade show you know what I am talking about. You walk around picking up items that you may or may not need or want. You bring a bag full of “stuff” home and you may or may not ever use any of those things. But if you purchased an item at the show you would keep track of it and use it as soon as possible.

Have you ever been out doing massage at an event and have someone ask you if the massage was Free? Why do you think they do that? Massage Therapy is growing by leaps and bounds. We have employed several approaches over the years to nurture this growth pattern. In the mid 1980’s our tool was Sports Massage. We took massage,via Sports Massage events, into a very public forum with a high level of success. Doing this permitted people to view massage happening in a favorable light…the light of day. Read more …

Optimize your medspa design for maximum return

Jun. 20, 2010 Tags: , , , , ,

June 15, 2010
By Francis X. Acunzo
Hotel Design

The design of a medical spa should be viewed as an important aspect of the market position and brand message of the business.

The starting point to a great medical spa design is to have a clear understanding of your mission, concept and program. This should then dictate all of the design elements within the spa. Remember that the interior design communicates your brand message on a very personal level, a level where clients are intimately interacting with your brand using their five senses.

In addition, the moment you attach the word spa to medical, as in “medspa” or “medical spa,” you build client expectations that need to be met through many facets of the brand, especially the design. Communicating a brand is about taking the intangible and presenting it in a tangible form that can be perceived easily by your clients. And what better form than the interior design elements of color, texture and shapes? Read more …

Creating Your Own Salon Business

May. 30, 2010 Tags: , , ,

From PC Money Secrets

The beauty salon is a strong business to be in these days. Not only are ladies interested in maintaining their looks and making themselves look more attractive, but in many regions men are inclined to spend a good amount on facial and hair care also. It isn’t a business sector geared just towards women any longer. Broadening the customer base provides the ability for more people to successfully start their own beauty salon because there are a broad variety of people utilizing these services on a regular basis.

Starting Up your own beauty salon can be as easy as setting up to see clients in your basement. Read more …

3 Ideas On How To Turn Your Salon And Spa Clients Into Raving Fans

May. 27, 2010 Tags: , , , , ,

By Catherine Trebble

When you provide the ‘Wow’ factor to your clients, they are a lot more likely to recommend your business to their friends, colleagues and family. Always your aim is to turn your clients into your ‘Raving Fans’. To build long term client loyalty you need to offer a quality of service that far exceeds their expectations. With a little planning this doesn’t have to be difficult. The secret is the little touches you provide.

Idea 1: Send your clients a birthday card with an enclosed gift coming up to their birthday. The gift can be money off their next service with you, or it could be a little add-on service the next time they are in having their regular service.

Chances are, with everyone emailing and texting these days, your birthday card with gift can be the only one they receive in the post. This special touch won’t cost you very much, but this is exactly the sort of unexpected special touch your client will love you for. After all, who else offers this kind of personal attention?

Idea 2: When you are using good salon software it’s very easy to add a note to a client’s file detailing not only what service they had, but what way they like their coffee and even what they discussed with you.
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How to Write a Business Plan for Starting a Medical Spa Practice

May. 17, 2010 Tags: , ,

By Anastasia Zoldak , eHow Contributing Writer

A comprehensive medical spa practice business plan is the vital first step in building a successful business in the medical spa industry. Without a business plan, spa owners could not apply for loans or government grants. A business plan for a medical spa practice is an operational and financial map of how the spa practice will be operated. It will detail the licensing required and give an account of the costs involved. For additional guidance on researching and creating a business plan, visit the free on-line business plan programs offered through the U.S. Small Business Administration (SBA). Read more …

How to Create a Salon or Spa Signature Treatment

May. 5, 2010 Tags: , , ,

By Catherine Trebble

To set yourself apart from your competition it’s always a good idea to offer a treatment that is exclusive to your salon or spa. When you are working out what your signature treatment should be, consider this question:

What is currently the most popular treatment in your business? (more…)

Be Sharp

May. 5, 2010

By Amy Dodds, Beauty Launchpad

LP recently sat down to chat with Nick Cutter, president of the National Shear Sharpening Guild (NSSG) and owner of Edgemaster USA, a professional hair scissor sales and sharpening firm based in Southern California.

A second-generation sharpener, Cutter is a certified judge and authorized hands-on trainer for the NSSG and is one of four professionals in the country to hold the title of Grand Master Sharpener.

Read More …


Business Education in the Spa

May. 3, 2010

It’s not as difficult, as inconvenient or as expensive as you might think to get business training for yourself and your staff. When you subscribe to Leprechaun Software, the system that saves you hundreds of hours and thousands of dollars a year while managing your checkout, booking, inventory, marketing, credit card processing, gift cards, and provides analysis to help you make smart business decisions to grow your clientele and profits, you also get  solid, web-based business education at a low, low price. Our expert trainer will address your specific issues with personnel, client retention, budget planning, marketing planning, inventory control and much much more. And your entire staff can attend because the class is held right on your PC with a live educator who can answer questions and discuss your issues. To learn more, call 800-373-1684 or visit our WebED site or Leprechaun Software today!