As previously reported on cosmeticsbusiness.com, the current economic climate has forced many raw materials suppliers to increase their prices. This trend looks set to continue as yet another supplier has announced a price hike. The RPC Group announced today that is to implement price increases across its business of up to 15% with immediate effect.
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Studies show that if clients and prospective clients are not contacted at least once per month they will either forget about the business they originally frequented or choose another competitor. For every month you do not contact a current customer or prospect you lost 10% of your influence over them. Over the course of one year without contact you become the equivalent of a complete stranger.
What is the solution? The answer is to put a marketing system in place.
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The beauty industry never stops trying to lure you into buying new primping products. With each season comes a slew of new lip glosses, eye shadow palettes and hair products that promise to do the kind of things miracles are made of. Consumers find themselves swimming in a sea of claims and cures. The never-ending dilemma seems to be which to pass up and which to convert to. Here, we provide you with opinions from industry professionals. These are the people who know the products inside out and have cut out most of them to provide clients with superior service. Take a look at the products that make their best of beauty lists:
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The Centre for Surface and Materials Analysis (CSMA) has added 3D Non Contact Surface Profiling to its service profile for the hair care industry. The new 3DP facility, which has nanometre depth resolution for extreme detail, can be used to assess the physical properties of hair surfaces and to provide quantified data, such as surface roughness, without the need for a contact stylus.
The new development also means that much larger surface areas can be measured in comparison with traditional contact profiling techniques.
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French cosmetics trade exhibition Beyond Beauty Paris is joining forces with food trade show SIAL on Food & Beauty, an event to be held at both shows when they take place later this year at Paris-Nord Villepinte Exhibition and Convention Centre.
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